My____: Clear & Simple

DATA

Towards ownership and trust.

Meet us at MyData 2019 on Sept 26 in Helsinki, Finland

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WE THINK

Life could be easier and better if we would have a good view of what is meaningful.

Our aim is to create concepts, services, platforms and systems built from the everyday human experience.  Not the other way around, as it is too often now: people adapting (or surviving) to navigate through complex, fragmented and blurred ecosystems.

 

Our dream is to improve the view of your life.

 
 

WE BELIEVE

Experiences are designed, by chance or by choice.

We have defined 10 key guiding principles that we have pledged to use to steer our future initiatives. 

1. Human-Driven

Am I in control?

2. Focus

Is this meaningful to me?

3. Simplicity

Is this as simple as it could be?

4. Transparency

Do I understand everything and everyone behind this?

5. Accessibility

Can I access it regardless of who I am?

6. Trustworthy

Can I trust this?

7. Delightful

Do I enjoy using this?

8. Flexibility

Does it change as I change?

9. Ownership

Do I feel like I own this?

10. Goodness

Does this enable me to be a better person?

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WE DO

We are doing all kinds of things, because we are just getting started…

Our first idea is ADA, our future hero (born 2019)
We created Ada as a fictional character that can help us explore all kind of human experiences and life-moments.

upcoming Event

MYDATA 2019 - HELSINKI, FINLAND

Wanhan Satama Hall B2

September 26, 13:30- 14:45

Workshop: "ME, MYSELF AND DATA: EXPLORING FUTURE HUMAN EXPERIENCES"

MyData conference.

 

MEET ADA

Ada´s mission is to show us the role of data in 6 key "life moments", as part of MyData Conference 2019 in Helsinki.

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Illustrated by Adalgisa Santos

Thanks for submitting!

We are looking for like-minded people and initiatives.

If you think we should join your cause, invite us then send us a link via the contact form.

If you want to contact us, send us a message.

Follow us:

@adafortrue #adafortrust

We collaborate

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