We are a group of designers working in different fields and industries. We get together to dream of a better world and try to build paths towards it.

Founded by: Dr. Paula Bello

Paula Bello started this initiative out of pure frustration at complex, incomprehensible, inaccessible systems that make life much harder than it should be.  She feels that processes and technologies are enablers, but the human experience should always be the starting point.


The team in the first steps to articulate the problem from the experience-perspective and conceptualise solutions:


Adalgisa Lyra 

Karoline Kwon 

Sade Heino

Nuria Solsona

Anna Klemettilä-Sorri 

Outi Kortelainen

Interested in getting involved? Join us!